1. How do you decide what is is you are best at/supposed to do/commit to?
Stop thinking of it as a commitment. The thought of commitment itself is paralyzing, especially when you can not imagine just where something will take you within 5 years. In highschool I danced and played violin, and my teachers from each would tell me to quit the other and focus all my energy on one thing so that I can be the best at it, and I refused. In college, I spent most of my time writing and recording music, sewing, and making short films, and after college I taught myself graphic design and photography. I have worked as a screenprinter, promo photographer, stage construction crew, graphic designer, and videographer/video editor. Now I am making perfume and continuing to learn new things. It would be easy to be discouraged 5 years ago, having no training and little experience with the art of perfume. Although we are all told that we should use our existing skills and build upon them, I also think the importance of learning new things and being curious is often discouraged for no good reason other than fear. I was not convinced from the beginning that perfume would become my life- I had no idea. So don't overthink it, just play.
2. I have all these great ideas and no motivation to do them- what is wrong?
Anyone can tap into the realm of collective consciousness and receive great ideas. If you don't act on them, you can be sure the idea will move on to someone else who will. Making the ideas actually translate to real life is the talent that entrepreneurs possess.
3. I'm a designer and I can easily brand other businesses but it feels impossible to pinpoint what my own branding should be... why can't I settle on my own brand and how did you?
a. This goes back to the commitment issue. Start with something that works, even if it isn't perfect, and know that it's really ok to change it later. As an example, check out these early photos and graphics from FSW in 2009- it has evolved a lot.
b. Also, recognize your ego, which is your false sense of self. A "brand" is like taking your ego and inflating it to uncomfortable proportions, making it really difficult to create a public face for yourself that also feels authentic to who you are. If you were to accurately brand yourself, it would be a mess because you are complex and multifaceted. In design we are trained to simplify, which is easy to do with someone else's ego but not your own. The best way to find a comfortable medium is to journal a LOT. Ask yourself detailed questions, like "If I could have any 3 people on my board of directors, who would they be and what would be their input on this brand?", and "What are the 5-10 most important messages/ideas that my brand needs to always express?" Then start building your brand based on the things you have written down. Separate your "sense of self" from the project- when in doubt consult what you have written as guidelines in your journal and stick with them as if someone else had written them.